Simply baby Xoxo

Merino clothing, blankets, and other essentials for your precious baby.


Simply Baby xoxo we carry a beautiful range of merino clothing and blankets plus other essentials for your precious baby.

Browse our selection of baby products, including the essential Boba baby carriers, our range of Baby comforters, and the revolutionary Baby soother to help sooth your baby so you can get some much needed rest!


Simply Baby xoxo updates


June 25, 2015

Merino Produced in the high country, New Zealand Merino is one of the most beautiful luxury garment fibres. Body Temperature Regulation & Moisture Control Merino... Read More


June 23, 2015

Muslin A soft and gentle fabric, muslin was introduced into England in the late 17th century. With its light open weave, a constant flow of... Read More